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You are here: Home / Social / Ikea Capture the Catalog – WE WON!!!!

Social South Florida

Ikea Capture the Catalog – WE WON!!!!

Jewels Fab Team winners of the Ikea Capture the Catalog Challenge

I’m speechless. As you well know this doesn’t happen to me very often. Last night in Sunrise, FL I was a member of Jewel’s Fab Team at Ikea’s Capture the Catalog Challenge.  A combination scavenger hunt – social media event we were one of ten teams (including teams from the Miami Dolphins and the Miami Herald) to race through this massive store participating in challenges from cryptic messages, tweeting and having the time of our lives.

From the amazing Swedish buffet that included everything from Swedish meatballs to caviar for dinner, to the anticipation of learning that we won…Ikea and ExposedPR put together a MAGICAL event.

All ten teams were IN IT TO WIN IT. From

  • Having to put sheets, duvet & cover, etc. on a bed
  • Eating 20 Swedish Meatballs
  • Finding a pink & blue pillow in the pillow department
  • Put together the most FRUSTRATING light fixture
  • and six more challenges

We competed to complete all of the challenges within the 1 ½  hour allotted PLUS gain the most impressions on twitter. While a few of the challenges were fairly easy, maneuvering through the football field size of a store (both floors) and figuring out what the clues meant were not as easy as I thought it would be. Of course some of the challenges were downright frustrating (and I had heartburn from eating so many Swedish meatballs).

The scene was C-R-A-Z-Y! My team members Toby Srebnik – directer of social media at OGPR, Shirley Waknin of Pure Entertainment and lead by the woman who put our team together, Jewel Figueras of Jewels Fab Life all worked together well.  We tweeted, ran, built, ate, planked and tweeted some more.

The final number of impressions for this event were over 8 MILLION of which 5 MILLION belonged to our team. Not only that...but YOU helped me get the MVP award for MOST IMPRESSIONS by a single person. All of your tweeting and retweeting is what really helped us and we couldn’t have done it without you.

Thank you to Exposed PR for putting this together, C&I for making us look good, Ikea for supporting and hosting this amazing event and YOU for supporting Champagne Living and helping us win $5,000 in Ikea gift cards (split between the team). All of the items that we gathered during the challenge were given to our cheerleaders at the event who helped us tweet throughout the night.

I received a prize for winning this event. All opinions are my own….now where is the heating pad?

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11 Comments

About Zipporah Sandler

Zipporah Sandler AKA Zippy is a lifestyle and travel specialist who after living everywhere from Providence to Paris found herself suddenly residing in South Florida (something she swore she’d never do).

Whether it be San Pellegrino water or Louis Roderer Cristal, Zippy suggests that you keep your life sparkling and your glass full.

« Dear friends, I’m asking for your help
Are you ready for Jamaica? »

Comments

  1. TawndaM says

    July 29, 2011 at 10:58 pm

    WooHoo!!!!!! Congrats to all of you! Sounds like you had a blast!

  2. Shop with Me Mama (Kim) says

    July 29, 2011 at 11:59 pm

    Woohooo! Congrats to you!!!!! sounds like you had a BLAST!

  3. Susan (5 Minutes for Mom) says

    July 30, 2011 at 1:01 am

    Congratulations! How fun. I love Ikea and just decorated my girls’ bedrooms with some of their stuff.

  4. monique says

    July 30, 2011 at 9:01 am

    Congrats!

  5. Jessica @FoundtheMarbles says

    July 30, 2011 at 8:17 pm

    Congratulations!

  6. Zipporah says

    July 31, 2011 at 9:49 am

    Thanks everyone. It was a BLAST and now I get to surprise my son with furniture for his new home (he’s getting married in 2012).

  7. Robyn Wright of Robyn's Online World says

    July 31, 2011 at 4:40 pm

    Woohoo! How fun and what a great prize!!!!!!!!!!!!! Congratulations!

  8. Sara says

    August 1, 2011 at 5:33 pm

    It was soooooo much fun!!! Already started shopping with Toby’s winnings 🙂

Trackbacks

  1. The Nutrisystem program week 2 - success | Champagne Living says:
    July 31, 2011 at 2:29 pm

    […] If you’ve been keeping up with Champagne Living you know that I was involved in the Ikea Capture the Catalog Challenge. Prior to the actual challenge they had a wonderful Swedish buffet set up for us with smoked salmon […]

  2. Flash Mob at Ikea of Sunrise, FL | Champagne Living says:
    August 16, 2011 at 4:30 pm

    […] few weeks ago, I had a great time with some of my besties at the Ikea Capture the Catalog Challenge in Sunrise, Florida. Our team was headed up by the EVER SO FABULOUS Jewel of Jewels Fab Life….so we were […]

  3. It’s HERE – IKEA 2013 :: Champagne Living says:
    August 3, 2012 at 6:24 pm

    […] a much anticipated day. As you may remember, last year I was invited to participate in their Capture the Catalog event at the Sunrise, FL store, and our team (Jewel’s Fab Team) WON! AND thanks to YOU my […]

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