While I love nothing more than hopping into a new car and taking a whiff of that “new car smell” (they should bottle it as a perfume…they’d make a fortune), it’s not always possible…especially when the car hasn’t even hit the showroom floor.
Ford has taken care of all of those little details by creating an app that will allow you to drive a new Fusion through a series of “worlds” that unlock to reveal the car. It debuts TODAY as a pseudo reality game, stocked with loads of virtual images of the newest 2013 Ford Fusion. Downloadable on both Android and iPhone (as well as the iPad).
A daily video clip will unlock a new enhancement to the app, with every day of driving bringing new content alive. New content includes demonstrations of key vehicle features. Is it advertising or FUN? For the car enthusiast it’s a little bit of BOTH.
Original music tracks will make the experience even cooler and you’ll be able access social sharing to post images to Facebook or Twitter as well.
The FULL reveal will happen next month at the 2012 North American International Auto Show. After viewing the final video in the driving experience, an image of the car will appear on the main menu. At that point users can drive any of the four Fusions on the track and can create a custom image of the car to share via Facebook and Twitter.
Download it from FordFusionApp.com – via Android Market or the iTunes store. Let me know how you like it!