Many fashion retailers are aimed at a younger demographic, particularly high street shops. It can be difficult for older women to find clothing that makes them feel stylish and confident. In fact, a recent survey revealed that almost half of clothing buyers over 40 feel they are underrepresented in fashion. We need to see more elderly mature models showcasing different clothing styles and representing other demographics.
You don’t suddenly lose your passion for fashion on your fiftieth birthday. Clothing aimed at our demographic should not be shapeless and ‘frumpy.’ It should be sexy, comfortable, and fashionable.
Here are a few inspirational celebrities who are smashing the post 50 looks
Jane Fonda is undoubtedly a fashion icon. She was a fashion model and fitness extraordinaire earlier in her life – and now she’s an outstanding actress. Fonda leads the hit Netflix show, Grace and Frankie, with her co-star Lily Tomlin. She sports a sophisticated look on the show with straight-cut jackets, flattering trousers, and a few neck scarves. In the last few years, Fonda decided to embrace her grey hair and celebrate her age.
Follow in Jane’s footsteps and complete your outfit with a statement silk scarf for an extra pop. Who says ‘older’ fashion has to be boring? Fashion is fashion, darling.
Jennifer Aniston needs no introduction. She often wears flared jeans with a plain collared shirt and tapered blazer. Just take a look at her character outfits on Apple TV’s The Morning Show. She shows off her figure without wearing anything that’s overly tight or revealing. You can replicate Jen’s look and embellish it with your favorite luxury handbag or sparkling earrings.
Our beloved star baker, Prue Leith, loves to wear bold and fabulous outfits. She wears vibrant yellows, hot pinks and a variety of patterned items. Prue puts the fun back into fashion and stays clear of boring clothes. She believes in looking good while still feeling comfortable.
Take a note out of Prue’s book and invest in that patterned women’s top you have been desperate to wear. Pair it with some matching flats and show off your personality through your outfit.
Your outfit should make you feel fabulous and ready to take on the day. Your age should not define what you wear. You can wear crop tops, cargo trousers, or colorful suits and sequin shoes. Forget what’s supposedly appropriate, and wear what you want to wear.