While I’m a wine and champagne drinker, there are days (HOT, HOT, South Florida day) when a cold beer hits the spot. While a framboise lambic is girly enough for me (although a bit too sweet on a steamy day), it’s nice to see a craft beer company delving into the woman’s world.
I haven’t tried it yet, but Chick Beer is marketed to women who actually consume 25% of the beer in the US. It’s a light beer of course, with only 97 calories and 3.5 carbs per bottle. The label is absolutely adorable with a little black dress and the 6-pack is made to look like a handbag.
I haven’t seen it in the stores as of yet, but I’m heading over to my local Total Wine (they have a huge beer selection as well) just to see if it’s in stock. Oh – the BEST part of Chick Beer is that they DONATE 5% off their profits to organizations that support empowering women.
If you’ve tried it, I’d love to hear what you think.
Barilla says
Mad props on the giving of proceeds to an awesome cause, but otherwise, am I the only one who finds this borderline offensive? Just because I have breasts does not mean I have to have my tasty, tasty beer wrapped in a pink, black and polka-dotted label. This is the alchoholic equivalent of a man taking the hammer out of my hands and saying, “Don’t you be troubling yourself with manual labor, little lady; you might break a nail.”
HilLesha says
I read about this on Bust Magazine. Sounds interesting!
Zipporah says
Barilla – there’s something vaguely “Kiss the Cook” apron looking about the label, but I usually overlook that stuff if a company gives back, that’s the most important part. But you’re right, there’s a gimicky feel to it.
Shop with Me Mama (Kim) says
Well I think it is wonderful! I would totally buy this beer if I were in the store and I saw it. I would love to try it. I am a beer drinker (at times ;)) and think this would be great to share with a friend or two!
monique says
I’m not a beer drinker but I LOVE those bottles!