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You are here: Home / Buzz / Standing out in the .com world

Buzz

Standing out in the .com world

Tracking PixelThis post is part of a sponsored conversation with Name.Kitchen about choosing a “not-com” domain name.

Photo: Driftaway Coffee

Photo: Driftaway Coffee

Integrity: A name is the blueprint of the thing we call character. You ask, What’s in a name? I answer, Just about everything you do. – Morris Mandel

Looking back, I remember trying to buy my domain name for Champagne Living. I knew that I wanted this name, but unfortunately the .com was taken and I ended up a .net. Today the search is even harder, with less .coms and .nets available. The internet and my little corner of the blogosphere is crowded, so standing out from the crowd PLUS making it easy for new readers to find you is at the top of the list when starting an online business. I told my story about how I became Champagne Living a few months ago, and since then I’ve been asking my friends who’ve started business how and they named their blogs.

Since one of my passions happens to be coffee, I was immediately drawn to Driftaway Coffee‘s story. Here were two people, Suyog Mody and Anu Menon, who knew that they wanted a business that they could call their own, after hearing some TED talks on entrepreneurship. They took a HUGE risk, with both leaving corporate jobs to pursue their dream.

Driftaway.Coffee 3

Photo: Driftaway Coffee

The Name

Both Mody and Menon knew that their morning coffees brought them to another place, they could sit back and easily drift away, plus they knew that coffee travels thousands of miles, from plantations to your cup (another driftaway reference).

Both wanted to to make sure that their URL was memorable. By switching their domain to a ‘dot-coffee’ (.coffee), they have found that just this simple use of a not-com has become a great conversation starter with those curious about their two-year-old coffee business. Best of all, there is no question about what they sell – COFFEE.

What about your business?

I own a second site The Review Broads, and we are in the process of considering re-branding. The more I think about it, the more I like the idea of using a not-com name. It’s unconventional (like we are) and if we choose well, it will be memorable.

Photo: Driftaway Coffee

Photo: Driftaway Coffee

Choosing a name

Sometimes names come easy, other times it can be a struggle. Thankfully, Name.Kitchen makes the process easy for you with their naming tools, as well as their  “I am.___” video series – which shows what other businesses have done to create their brand name and URL. If you need even MORE HELP, you’ll find a full list of not-com names at Donuts, to help spark a little creativity.

Ready to choose?

Put on your apron and head to Name.Kitchen a claim YOUR name – http://name.kitchen/claim-your-domain/

I just saw that .WINE and .VIN will become available this coming January…hmmmm….

This is a sponsored post written by me on behalf of Name.Kitchen.


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About Zipporah Sandler

Zipporah Sandler AKA Zippy is a lifestyle and travel specialist who after living everywhere from Providence to Paris found herself suddenly residing in South Florida (something she swore she’d never do).

Whether it be San Pellegrino water or Louis Roderer Cristal, Zippy suggests that you keep your life sparkling and your glass full.

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