This has to be the CRAZIEST thing that The Gap has ever done, but I LOVE IT. It all began yesterday Wednesday, December 15th and it’s running through Monday December 20th. Eight real, live Reindeer are going to determine Gap’s in-store deals. Tracking them by using GPS, the reindeer’s movements will be tracked and measured against a different goal every day. Each deer will have their own deal and every day there will be a winner.
Your local Gap (and EVERY Gap in the US) will offer that deer’s deal to the public the very next day.