Last week I had the opportunity to attend the unveiling of the all new 2013 IKEA catalog. For me, it’s a much anticipated day. As you may remember, last year I was invited to participate in their Capture the Catalog event at the Sunrise, FL store, and our team (Jewel’s Fab Team) WON! AND thanks to YOU my social media friends, I also walked away with the prize for the most twitter impressions. So it goes without saying that IKEA and I…we have a history.
Unfortunately, I couldn’t attend the fabulous event at the Knight Foundation Gallery located at the new Young At Art Museum in Fort Lauderdale. From what I hear there was an IKEA room set up right inside the museum, as well as some VERY interesting circus types (stilt walkers), a photo booth, drinks, and more. Since I missed the event (shame on me), I headed over to the store to pick up my SWAG bag and talk to Chantal and Frederic at my local IKEA in Sunrise, FL. They gave me the 411 on what’s BIG at IKEA this year.
If there’s ONE WORD that describes IKEA in 2013 it’s TEXTILES!
From bold colors, to the traditional, IKEA is wrapping fabric on furniture, pillows, throws and in frames like never before!! Of course there are those wonderful pieces of IKEA furniture that you’ve grown to love, but by adding color and textile to your room, you can build on what you have, change your room as easily as adding color, change with the seasons, your moods, or just on a whim.
What I learned from my behind the scenes visit is that EACH store reflects the customers that BUY there, and while they may all carry the same merchandise, they will look VERY different. The Boston store may be displayed with more traditional blacks and browns, while those in Sunrise love GLOSSY (reflecting like the South Florida sun). IKEA does their homework! Each year they send a team to visit a cross-section of customers (in-home). Talk about getting to KNOW YOU!!
Not only do they KNOW what we WANT, but they have services that I had no idea existed outside of the uber priced traditional furniture store. Later this year I’ll be working with the IKEA designer to teach me about the best furniture for my room, and how to get JUST the look that reflects ME. This isn’t something that just I can do, you can request help from the IKEA design team as well.
As you can see, there truly is something for just about everyone in this year’s collection, all at the usual GREAT IKEA pricing. So, go in and grab a catalog…or even better DOWNLOAD the new APP for iPhone or other phones and have IKEA at your fingertips any time that you like.
If you’re in South Florida – head to MY FAVORITE IKEA in SUNRISE.
Address:
151 NW 136 Avenue
Sunrise, FL 33325
Tell Frederic that Zippy sent you!
I received some amazing swag to decorate with from IKEA. As you know I shop there anyway. Just look at Ben’s house – it’s 100% IKEA & guess who paid for it (me). All opinions are strictly my own.
Colleen says
I have never been to an IZEA store.
Zipporah says
WHAT? Colleen, it’s not that far from you. The next time there’s an event I’ll send them your info. It’s SUCH a fun store. I left with only spending $25 the other day and got a bag full of accessories for the house.
Lolo says
I wish there was one close by. We have to drive to CA to get to the nearest one. Sad 🙁
Courtney says
I love Ikea! I always get lost in there though lol
Zipporah says
Yes, but I love that they have ROADMAPS in the store. Unfortunately they’re still confusing. I’m thinking that’s part of their marketing strategy…LOL.
Zipporah says
That’s a long way to go. I know that they’re going to be opening LOTS more stores SOON.
Kelly says
I love IKEA! I know that I’m going to spend at least 2 hours walking around that store every time I go so I have to plan ahead.
Notorious Spinks says
I love looking through the IKEA book but I wish we had a store here.
Virginia from That Bald Chick says
I LURVE Ikea! Wish we had a store in St. Louis!
toni says
I’ve never been to an IKEA. Wish we had one here.
Tricia Nightowlmama says
Its been so long since I’ve been in an IKEA store but I’m thinking i need to get my butt over there asap. I’m loving the new products
Mandy says
*Swoon* I love Ikea.
Keonte says
I love IKEA so much, my nickname is KEA. Ha! Just kidding…about how I got my nickname, but not that my nickname is KEA. I’m rambling now, but I absolutely love this store. It’s an experience. One that I need to do more often.
Zipporah says
The marketing department told me that they’re planning to expand a LOT, so there may be one coming soon.
Zipporah says
Toni – the next time you’re in Orlando you should stop in, have lunch and at the very least check out some of the accessories.
Zipporah says
Bwahahahaha….it’s fun. My only issue is that I want everything.
Zipporah says
Me too. I’m glad it’s not TOO close, or I’d be there every week.
Zipporah says
Tricia – the colors are magnificent this year. I love that they have everything from a New England cottage look, to the bold, bright Swedish textiles.
Zipporah says
Where is the closest IKEA Virginia? Mine is about 1 1/2 hours away – far enough so I don’t go too often, but close enough to make a day of it if I need something.
Zipporah says
I agree. I figure it’s a FULL day that starts in the cafeteria for breakfast or lunch and takes me through the 2 floors and finally ending up at the food market buying frozen Swedish goodies to bring home.
Connie Seattle Mom Blogger says
I wish our Ikea had events!
Kathleen says
I love Ikea and it looks like their new collection just has more things for me to love in it!
MomStart (Ashley) says
Love IKEA…. They have some of the coolest stuff! =)
Ty @ Mama of 3 Munchkins says
I love IKEA! They have some cute decorative pieces!
Zipporah says
I love the fact that it’s so inexpensive and you can change what you want on a whim.
Zipporah says
YUP, plus a lot of the prices went DOWN from last year.