The holidays have always been my favorite time of year, especially now that I have a grandson. The twinkling lights, the smell of cookies baking, and that special sense of anticipation that seems to hang in the air. But this year? It’s about to be even more magical thanks to Step2.
We all know Step2 as the brand that’s been turning playtime into a full-blown adventure for decades. From whimsical playhouses and cozy coupes to sand and water tables that make even backyard afternoons feel like mini vacations, their toys are practically holiday magic in a box. And now, with their heartwarming new “I Wish” campaign, Step2 isn’t just making toys—they’re making dreams come true.
Making Magic Real: The “I Wish” Campaign
Here’s the kind of story that warms your heart just thinking about it: Step2 launched their I Wish campaign this holiday season to spread joy far and wide. It’s a simple yet beautiful idea—encouraging families everywhere to share their holiday wishes on Instagram, tag @thestep2company, and maybe—just maybe—have those wishes granted.
Every day throughout the holiday season, Step2 is randomly selecting five wishes and granting them by sending their incredible products straight to people’s homes. Imagine your little one waking up to find that their dream playhouse, art easel, or toy kitchen has magically arrived on the doorstep—no North Pole delivery required.
It’s like Santa’s elves got an upgrade, and their HQ is now at Step2.
Step2 Is my Ultimate Gift-Giving Secret
If you’ve ever watched a child unwrap a Step2 toy, you know what pure joy looks like. It’s that sparkle in their eyes when they realize they can “cook” like Mommy and Daddy in their very own kitchen. It’s the giggle that escapes when they zoom around in their coupe car or “serve ice cream” through the window of their playhouse.
That’s what Step2 does best, they turn ordinary moments into extraordinary memories.
And this season, their lineup is better than ever:
🎁 For toddlers: The Naturally Playful Woodland Climber or My First Christmas Train set are instant crowd-pleasers, bringing movement, discovery, and smiles to every play session.
🎁 For little chefs-in-training: The Fun with Friends Kitchen sparks imagination with lights, sounds, and accessories that make pretend play feel so real (bonus: it keeps little hands busy while the real cookies bake!).
🎁 For outdoor adventurers: The Step2 Adventure Camper and Climber & Swing Sets let kids explore right in their own backyard—no passport required.
🎁 For creative souls: Their Art Desks, Easels, and Activity Tables make great gifts for kids who love to draw, craft, and dream up masterpieces all year long.
Step2 has something magical for every age and every kind of kid—from your tiny explorer to your budding artist.
The Heart Behind the Holiday
The beauty of the “I Wish” campaign isn’t just that Step2 is giving away toys; it’s that they’re giving back. They’re creating moments of joy, connection, and pure childlike wonder during a time when the world could use a little more of it.
This isn’t a brand pushing sales; it’s a brand leading with heart. And in a world that often feels too fast, too digital, too grown-up, Step2 reminds us that play, real, imaginative, giggle-filled play, is what the holidays are all about.
So while the tree sparkles and the music plays, there’s a bit of extra magic happening this season. Not from a sleigh flying overhead, but from a company that truly believes in the power of making wishes come true.
How to Be Part of the Magic
Getting involved is easy—and honestly, kind of fun.
✨ Visit Step2’s Instagram post.
✨ Comment your holiday wish.
✨ Tag @thestep2company.
✨ Then, cross your fingers and let the magic unfold.
Every day, Step2 will pick five wishes and make them a reality. That’s five families—every single day—who’ll get to experience the joy of unwrapping a dream.
A Holiday to Remember
There’s something about seeing a child’s face light up that makes the holiday season so special. This year, Step2 is making sure that magic reaches as many homes as possible. Whether you’re wishing for your own little one or hoping to surprise a niece, nephew, or grandchild, there’s never been a better time to believe in the magic of giving.
So, what’s your wish? Maybe it’s a backyard playhouse for hours of laughter. Maybe it’s a ride-on toy that’ll make every driveway feel like a racetrack. Or maybe it’s simply the joy of watching the next generation play the way we used to—outdoors, full of imagination, with hearts wide open.
Step2 is making that happen, one wish—and one smile—at a time.
This holiday season, believe in magic again.
Because thanks to Step2, wishes really do come true.
- Join the “I Wish” campaign on Instagram and share your holiday wish today.
Let’s make this year’s celebrations not just merry and bright—but truly unforgettable.
