Sonia Rykiel at H&M

H&M has really been doing a fabulous job of attracting some major designers to do collections for them at WAY below their usual Prêt a Portér prices.

Arriving on February 20th, 200 H&M’s worldwide will carry some of Sonia Rykiel’s signature striped knits, which come in sweaters, dresses, scarves and even leggings for children. You’ll be able to find VIBRANT colored pieces, bows and fun slogans adorning her fashions at typical H&M prices (sweaters for $39.95, bags for $24.95 and jewelry at $5.95)

The ultimate accessory from the collection is the UNICEF bag by Sonia Rykiel pour H&M, which shows the commitment of H&M, Rykiel and customers to helping children in the cotton producing areas of India. Launched in the same stores alongside the knitwear collection on 20 February, the bag will raise funds for “All for Children”, a five year initiative from UNICEF and H&M to improve the lives of children in cotton-growing communities in India. Thirty per cent of the proceeds from the bag will go to the project. Read more on: www.hm.com/allforchildren