Premieres, debuts and backstage passes…it’s’ great to be part of the “in” crowd. This Spring, Macy’s is going to let YOU be a part of this special group as well, as long as you own a smartphone.
This spring, Macy’s wants to help you to unlock magical moments in-store when you scan a code or send a text message with Macy’s Backstage Pass. Using QR codes and your smartphone, you’ll be able to receive exclusive videos staring celebrity designers and fashion authorities. The Backstage Pass will provide you with essential tips, information on the latest trends, advice and inspiration straight from your favorite style icons.
This mixture of entertainment and fashion, Macy’s Backstage Pass codes will deliver 30-second films to your smartphone that provide fashion inspiration, advice and tips. Following the initial video feature, you will have the option to select longer length content that will take you even further backstage with each designer or brand.
Check out some of the designers that they have ligned up:
- Bobbi Brown
- Sean “Diddy” Combs
- Tommy Hilfiger
- Michael Kors
- Greg Norman for Tasso Elba
- Rachel Roy
- Irina Shabayeva for I.N.C.
- and a host of the nation’s most influential fashion bloggers for Macy’s newest exclusive collection, bar III.
Expect to also see Martha Stewart and Madonna’s Material Girl in videos currently set to debut a few weeks following the launch.
Ready to try it NOW? Here’s a sneak preview of what to expect with Rachel Roy’s QR code. Simply scan it with your smartphone’s QR reader (if don’t already have a QR code reader application installed, Macy’s will offer a free* QR reader download by texting “reader” to MACYS (62297).
For those without the technology on their phones, the videos are also accessible by texting the keyword found beside each Backstage Pass to MACYS (62297) and the exclusive content will be sent as an MMS message.